A constructive outlook for packaging and M&A in 2027

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‍1. Optimism is grounded in practical opportunities, not simply a market rebound.

‍Packaging companies have tangible opportunities to help customers improve productivity, accommodate changing package formats and address workforce constraints. PMMI’s latest industry research highlights flexible automation and faster changeovers as important investment priorities, alongside continued capital discipline. The opportunity is to solve a measurable customer problem, rather than simply introducing something new.

2. Long-term demand drivers extend beyond the economic cycle.

Food, beverage, personal care, health & beauty, consumer and pharmaceutical applications continue to create opportunities for packaging suppliers, while changing consumer preferences and greater product variety are reshaping packaging requirements. The opportunity is not simply more packaging. It is higher-performing, more adaptable packaging that protects products, differentiates brands and improves customer economics.

3. Sustainability must deliver on performance and economics.

Recyclability, material selection and extended producer responsibility remain central industry topics. Our view is that the most compelling solutions combine environmental objectives with dependable performance, manufacturability and competitive cost. For converters and manufacturers, helping customers navigate these trade-offs is an opportunity to become a more valuable development partner, rather than a supplier.

4. Buyers are pursuing capabilities, not just scale.

Established private equity-backed platforms continue to seek acquisitions that expand capabilities, enter new markets and strengthen customer relationships. For a middle-market business, specialized technology, applications expertise and customer access can be as important to strategic fit as size. Owners should be able to articulate not only what their business does, but also what it would enable a buyer to do.

5. Financial sponsors are pursuing platforms as well as add-ons.

Sponsor activity is not limited to consolidating existing holdings: recent packaging transaction reporting includes both new platform investments and add-on acquisitions. We believe differentiated middle-market companies with strong leadership, durable customer relationships and credible organic and acquisition growth opportunities can provide an attractive foundation for a new platform. For owners seeking liquidity without stepping away entirely, a platform partnership may also provide an opportunity to retain equity and participate in the next phase of growth.

6. Scarcity and transaction benchmarks can support value, but differentiation remains essential.

Our view is that businesses offering a difficult-to-replicate combination of capabilities, customer relationships and credible growth can command attention in a selective market. Recent high-profile transactions at compelling multiples can reinforce confidence and provide supportive valuation benchmarks heading into 2027. However, those benchmarks are most relevant when the underlying business quality and strategic rationale are comparable. They should not be interpreted as an automatic uplift for every company.

7. Owners should focus on readiness, not predicting the perfect window.

‍Our advice: build the evidence behind the story now. Demonstrate earnings durability, explain why customers stay, quantify the returns on growth investments and identify the capabilities a buyer would find difficult to build independently. That preparation supports a more credible discussion of value while persevering flexibility around timing.‍

Bottom line: The message for owners is not “now is the time to sell.” It is “understand what makes your business hard to replace and be ready to demonstrate it.”
Authors
Melanie Yermack
Managing Director, Co-Head of Packaging
Investment Banking
Rick Weil
Managing Director, Co-Head of Packaging
Investment Banking

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